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John Therrell

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John TherrellMy name is John Therrell. I am an undergraduate at the University of Washington pursuing a Bachelor of Science in Computing & Software Systems. Things couldn’t be better, as I’m about to live the dream this Summer as an intern at Apple!

In 2009, I made a decision to change my intended career path from Systems Engineering to Software Development. When I first moved to Seattle in 2008, I had a valuable opportunity to intern as a Systems Engineer at Avanade. For the next 15 months, I experienced first-hand what my career would be like as a Systems Engineer. Although I enjoyed many aspects of my role, I found myself wanting to play a more active role in the development of software and new technologies.

I am excited to have the knowledge and skills of a software developer at a time when the world of technology is rapidly changing. There are so many opportunities for revolutionary software products to change our businesses, our lives, our world. I hope to be on the bleeding edge, developing game-changing software in an innovative company.

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Crossing the Chasm: Still An Effective Marketing Strategy For Today

Posted on Monday, 1st February, 2010

Through an examination of the companies that failed and succeeded when using the Chasm Model, it is arguable that the Chasm Model is an effective marketing strategy for a startup company offering a high tech, discontinuous product.

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